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Helichrysum

Helichrysum is the Latin name for a flowering plant meaning “immortal” or “everlasting.” It grows wild in the Mediterranean region of southern Europe.

Famous for its exotic, spicy scent, many perfume makers use helichrysum in their products. The flowers and leaves of helichrysum plants have additional uses in traditional medicine in Europe, particularly Italy, Spain, Portugal, and Bosnia and Herzegovina.

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