Phaenocoma is a genus of South African plants in the pussy's-toes tribe within the sunflower family. The name is derived from the Greek roots φαίνω (to shine) and κόμη (hair), which refer to dry and shiny involucral bracts.
There is only one known species, Phaenocoma prolifera (Cape Strawflower). The Strawflower is native to cool, well-drained, sandy, mineral soils - often on slopes. It occurs in full sun, in mountain and valley Fynbos shrublands, throughout the southern parts of the Western Cape, South Africa.
It grows to over a meter in height, and tapers at the top, often forming a Christmas tree shape. The leaves are tiny, rounded, and densely cover the stems.